Only text people who agreed
Send to people who gave you their number for this purpose: customers who asked for order updates, users who signed up for alerts, members who opted in to offers. Bought, rented or scraped lists are not allowed.
Give a way to stop
Marketing messages should say how to opt out, for example Reply STOP. When someone asks to stop, remove the number from every list before your next send.
Say who you are
Start or end the message with your brand name, so people know who is writing.
Send at sensible times
Send in the recipient's daytime. Many countries limit marketing messages at night or on public holidays.
What gets accounts stopped
Phishing, pretending to be a bank, carrier, government or another brand, shortened links that hide where they lead, and content that is illegal where it is received. We stop accounts that send these and may hold the balance while we check.
